3 Analytics Tools to Discover Which Niche Your Audience Loves Most
Use these free tools to stop guessing and start creating content your audience cares about
When started I writing, I did not know much about audience engagement or analytics. But as I learned more, I realized the importance of content analytics.
Currently, I write in Medium, Twitter and Substack.
Before telling about how to track the numbers in these platforms lets see a few benefits of studying the analytics.
It gives you a hint on the topics the audience resonate
You get an idea about the feasibility of the topics before spending hours on it and then finding it does not work
You get feedback on your product before its completed
Now lets see the analytics for each of the above platforms.
1. Medium Analytics
Why Use It? Understand which articles resonate by tracking views, reads, and read ratios.
How to Use It?
Identify top-performing posts in your stats dashboard.
Compare topics, headlines, and structures of your best-performing stories.
Pay attention to audience responses in the comments or claps to see what content drives engagement.
Experiment with tags to see which niches attract the most external traffic.
2. Twitter Analytics
Why Use It? Find which niche resonates through tweet impressions, likes, replies, and profile clicks.
How to Use It?
Review your most engaging tweets in the "Top Tweets" section.
Test content related to various niches with threads, then analyze what drives the most interaction.
Pay attention to follower growth after posting specific niche content.
Use the Twitter poll feature to ask followers what topics they want to see more of.
3. Substack Analytics + Subscriber Feedback
Why Use It? Tracks email open rates, link clicks, and reader replies to determine which topics resonate most.
How to Use It?
Check your Substack dashboard to see which newsletters get the highest open and click-through rates.
Add call-to-action questions (e.g., “What topic do you want to learn more about?”) at the end of your emails.
Use free posts or subscriber surveys to test interest in different topics.
Monitor reader replies and use their language to identify recurring themes or challenges.
That’s it.
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